05/02/2026
Bubble Mailers as a Marketing ToolNorthfinder case study: enhanced marketing, security, and low logistics costs. Discover how printed bubble mailers build your brand.
Bubble Mailers
as a Marketing Tool
Case Study – NORTHFINDER
Northfinder is a Slovak brand specializing in outdoor and sports apparel designed for those who lead an active lifestyle.
The company offers a wide range of clothing and accessories for hiking, trekking, skiing, and everyday use, combining functionality, modern design, and high-quality craftsmanship.
Northfinder is now introducing laundry perfumes that are safe for technical clothing and membranes. Unlike fabric softeners, they do not clog fibers and preserve the breathability of garments. The concentrated, vegan formula ensures a nature-inspired scent of nature after washing. Customers can choose from five unique fragrance compositions inspired by the outdoor lifestyle. You can find the full product description here.
1. The Challenge: “Excellent Product, Anonymous Packaging”
Our client offered a high-end product—laundry perfumes that complement the trekking apparel user experience. Despite the excellent quality of the product itself, the shipping process relied on standard, generic bubble mailers.
Main issues to resolve:
- Lack of Identity: Customers receiving the package felt no brand excitement before opening it.
- Risk of Damage: Liquid perfumes require solid cushioning – protection against crushing and leakage.
- Logistical Barrier: The client was concerned that switching to dedicated cardboard boxes would increase shipping costs (weight, dimensions) and extend packing time.
2. The TAP® Telion Solution: Custom Printed Bubble Mailers
We proposed a solution that combines safety with marketing: TAP® Bubble Mailers with custom brand printing.
This choice allowed for:
- Utilizing Advertising Space: The envelope became a “billboard” seen by dozens of people on its way to the recipient (couriers, sorting facility staff, neighbors).
- Maintaining Protection Standards: The use of high-density bubble wrap perfectly secured the NORTHFINDER perfume bottles.
3. Why It Worked – Key Advantages
- Low Implementation Cost: Printing on envelopes during the TAP® Telion production process is significantly cheaper than designing and storing personalized boxes of various sizes.
- Packing Speed: The packing process remained identical (insert product -> seal strip), generating no additional labor costs.
- The “Unboxing” Effect: The first contact with the brand occurs the moment the package is received from the courier, building a professional image from the very first second.
4. Results and Conclusions
By using TAP® printed mailers, the client achieved a passive advertising effect. While the product itself is high-quality, it is the packaging that makes the brand memorable and helps it stand out against competitors who ship goods in generic packaging.
Conclusion: Effective marketing doesn’t have to mean a warehouse revolution. Sometimes, all it takes is changing “protective packaging” into “sales packaging.”
Northfinder confirms that TAP® bubble mailers can serve as an effective marketing communication channel. Properly designed packaging supports sales, increases brand recognition, and improves the customer experience, making logistics an integral part of the marketing strategy.
Want your shipments to work for your marketing too?
You don’t need to change your logistical processes to start shipping goods in professional, branded packaging. See how we can transform your shipping process.
Check out our solutions: Printed Envelopes – TAP®
Have questions or need a custom quote? Fill out our contact form—our advisors will help you choose the optimal solution for your product.
If you’d like to talk to the author of this article, you can reach out via Linkedin, fill out the contact form, or email us at info@taptelion.pl.
Do you want a similar solution for your eCommerce?
Write to us – we will advise you, prepare a design, and deliver the perfect solution for your shipping process.
