PPWR is coming into force.
Are your protective packaging
solutions ready?

The PPWR regulation is changing the game for industrial packaging. Here is what you need to know and how to prepare before the regulation forces your hand.

The Problem: PPWR is not just another “read later” directive

The Packaging and Packaging Waste Regulation is an EU regulation that will, in the coming years, mandate specific changes in material composition, recycling, and reporting for packaging manufacturers and distributors. A key requirement: a minimum post-consumer recycled (PCR) content of 35% in plastic packaging.

For many companies in logistics, electronics, furniture, or industrial manufacturing, this is not an abstract provision. It is a direct impact on the supply chain, procurement costs, and compliance.

What does this mean in practice? If you are currently buying bubble wrap, protective profiles, or other PE transport packaging, you need to start asking your suppliers questions you haven’t asked before:

  • What percentage of recycled material does the material used for my packaging contain?
  • Do you have certification confirming the recycled content?
  • Are your products fully recyclable after use?
  • Are you able to document this for audit purposes?

Many protective packaging suppliers are currently unable to answer these questions in the affirmative. This translates to risk—regulatory, operational, and reputational.

The Solution: Ocean Green® by Abriso Jiffy – Protective packaging designed for the new reality

Abriso Jiffy – the European leader in protective packaging and insulation, with 18 production plants across 12 countries and over 1,700 employees – has responded to the upcoming PPWR requirements with the Ocean Green® brand.

This is not a simple rebrand of an existing range with a new label. It is a systemic approach to manufacturing PE protective packaging in a closed-loop recycling model.

What specifically does Ocean Green® offer?

Ocean Green® Bubble Wrap – Premium PE bubble wrap with 70% recycled content. Available in rolls, sheets, bags, and laminates, with customizable bubble diameters, film thicknesses, and widths. Special options: antistatic versions (electronics), food-grade, and laminates with foam or paper.

Ocean Green® Protective ProfilesAbriProfile® and AbriCorner® – PE foam profiles with 100% recycled content. U-profiles, corner profiles, straight profiles – for protecting furniture, pipes, precision instruments, and industrial components. Standard length of 2 m, custom dimensions on request.

How does the closed loop work?

The process is simple and repeatable:

  1. Production of standard PE products from virgin raw materials.
  2. Production offcuts and waste are collected internally.
  3. Waste is regranulated into Post-Industrial Recyclate (PIR).
  4. PIR is incorporated into the Ocean Green® extrusion process.
  5. Production of bubble wrap and profiles from secondary raw materials.
  6. The finished product – recyclable after use, closing the cycle.

This isn’t marketing – it’s a certified process. Abriso Jiffy holds PolyCert Europe certificates, confirming the percentage of recycled content in every product.

What do you gain by switching to Ocean Green®?

1. PPWR Compliance – No last-minute rush

Ocean Green® already meets the requirements that PPWR will impose in the coming years. Abriso Jiffy declares full PCR integration by 2030. Starting now allows you to avoid costly supplier changes under time pressure.

2. Carbon footprint reduction with hard data

Every linear meter of bubble wrap with 70% recycled content and every profile with 100% PIR represents a concrete, measurable reduction in virgin raw material consumption. This is data you can include in ESG reports and present to auditors and customers.

3. Competitive pricing – No “green premium

Abriso Jiffy builds its value proposition on a triangle of performance, environmental responsibility, and competitive pricing. PIR recyclate allows for reduced material costs without compromising on strength. For a buyer, this is an unassailable argument.

4. A signal to your customers

More and more end customers – especially in the premium, FMCG, and e-commerce segments – pay attention to how the products they receive are packaged. Protective packaging with certified recycled content is a visible signal: this company thinks about the future.

5. Simplification of the packaging chain

One partner. Full portfolio. Stable supply chain.

Bubble envelopes, protective profiles, laminates, and special solutions manufactured in 18 plants across Europe.

The result for the customer: fewer suppliers, less paperwork, shorter lead times, and greater supply chain resilience.


Summary

PPWR is not a threat. It is a market signal that rewards prepared companies. Ocean Green® by Abriso Jiffy gives you the tool to respond to this signal now – with a certified product, at a competitive price, from a supplier with the infrastructure and know-how to serve customers on a European scale.

If you want to see how Ocean Green® fits into your packaging chain – order samples, request a specification, or schedule a technical consultation.

If you would like to speak with the author of this article, you can reach out via LinkedIn, fill out the contact form, or write to info@taptelion.pl. Upon receiving your message, we will connect you with the appropriate person from the Abriso Jiffy Group, who will provide detailed information and support you through the purchasing process.

Below, you will also find a downloadable catalog to help you learn more about the AJ Ocean Green range and its applications.

Contact us today and make your packaging a model of sustainable success.

Write to us—we will advise you, prepare a project, and deliver the ideal solution for your shipping process.

    Never share sensitive information (credit card numbers, social security numbers, passwords) through this form.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.