Abriso Jiffy has become the latest in a long line of European industry leaders (282 and counting) to join the Circular Plastics Alliance in their work to drastically increase recycled materials across the entire plastic values chain. By adding our signature to the CPA’s ambitious yet vital declaration, we’ve become another sustainability champion who’s committed to: boosting the EU market for recycled plastics to 10 million tonnes by 2025. And as a market-leader amongst those champions, we’re proud to take up a seat on the alliance’s steering groups, helping to drive their vision forward into a maintainable, sustainable reality.

Along with the likes of Coca Cola, Procter & Gamble, L‘Oreal, Borealis, Mars and GSK, we’ve committed that we’ll focus all of our efforts, from the big to the small, on creating and maintaining an entirely ‘circular economy’ for plastics.

Fortunately (for the alliance and planet), this commitment is one we’ve been making for a very long time. We’re already 100% focussed on increasing the use of recycled plastics into new products, collecting and sorting our waste in house where possible, and making the shift to zero plastic waste – all key parts of the CPA’s pledge. And, as with the work of the alliance, we constantly review and monitor our approach to make sure any steps or innovations we make are never at the expense of quality or safety.

See more of our commitment to sustainability.